Business analytics.

The Why

My marketing work is good. The reporting on it is not.

I am good at strategy. I am good at implementation. But the one part I have always leaned on someone else for is the part where you take what happened and tell the room what it means — cleanly, in numbers, in a chart anyone can read.

I have been getting away with AI-generated dashboards. They look fine. They are also forgettable. I want to know how the chart is made so that the story I am telling with it is mine, not GPT-4’s.

The goal: be the person in the room who can both run the campaign and read its numbers without flinching. That kind of marketer is rarer than it should be.